Many business owners are refusing to move into the digital age and it is costing or will cost them their business. Whether you like it or not the digital age is here. Whether it be the rise of smart phones, Social Media, Mobile apps, eCommerce or anything else that is advancing in technology your business can't afford to not take advantage of these technologies and keep your business on a level playing field. Rather than fighting it, why not embrace the fact that technology is advancing? Now you can reach customers outside of your geographical location that you could of never reached before. You have a whole new customer base and if you refuse to at least spend a little money and update your website you will never reach them. You are basically saying I don't need them as customers and giving them to your competitors. Using the right marketing strategies you can now send an ad directly to an individual's cell phone. The old way is putting an ad in the Sunday paper. The new way of marketing is sending a text directly to an individual you already know is interested in your products or services.
Take HireAWiz for example we are an Arizona web design company that sells web services. Let's say we have a client that has opted in to receive special deals via text messages. Then we begin to run a special on SEO. Now we know this person was interested but was on the fence, a quick text message advising the client of our special could be just what they need to sign up. Technology is a clear advantage for those who decide to take advantage of it. However if you automatically assume it is too expensive then you are going to fall behind and your business will struggle. We understand budgets and will do what we can to help you get into the digital age but investments of this magnitude can pay huge dividends.