Many small business owners are under the impression that they don’t need to hire a Phoenix SEO company to help them with their online marketing because they can just pay for a pay per click campaign and begin seeing traffic right away. Right? Well besides the fact that organic search results are better and more effective there is much more to a Pay Per Click campaign than just telling Google place some ads on Google and I will pay you for visitors. That is why so many small online business owners make mistakes while attempting to run a Pay Per Click campaign and it actually ends up costing them money rather than making them money. Now I would suggest looking into hiring a Professional SEO company to help you with your online marketing but if you don’t wish to go that route then make sure you avoid some of these common mistakes.
- Making Adwords your only source of online marketing – This is putting all your eggs in one basket which is never a smart idea but besides that the companies that run successful online marketing campaigns are companies that know how to make PPC, SEO, social media marketing, etc. work together.
- Selecting keywords that are way to broad – Lets say you are a plumber in Phoenix for example and you are wanting start a pay per click campaign. If you choose a broad keyword like plumbing repair. Well anybody who searches for plumbing repair could see your ad and they may be in an area you don’t service therefore will leave your site and you just got charged a click and had no chance of converting the visitor into a sale.
- Not Using Ad Testing – If your not testing the ads you are using for your Pay Per Click campaign you may be using an ad that is not working and by doing so you are leaving a lot of money on the table.
- No conversion tracking – With any marketing campaign you have to be able to track the success of the campaign or how in the world will you know if it is successful or not?
Remember just because it looks easy from the surface doesn’t mean that it is easy. If you think you understand what you are doing then proceed with your PPC campaign but be aware of the mistakes above.