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Tips to Execute a Site Redesign Without Compromising SEO

Tips to Execute a Site Redesign Without Compromising SEO

It is time to redesign your website. You have worked out a concept with your Phoenix web design company, but you are concerned that making too many changes will harm your ability to get ranked high on search engine results lists. That is why all of your SEO considerations should be baked into your website redesign. Here is what you have to do in order to make that happen:

Make sure that your SEO campaign and web design were in sync to begin with

Your website’s design is a critical component of your SEO campaign. In fact, just about everything that you do on your website should be done with your SEO in mind. The more in sync your SEO campaign and website’s design are, the more your website can help to bolster its own search engine rankings. If you did not keep SEO in mind during your last website build or redesign, then this time around is the perfect opportunity to get your site in line with your SEO goals. If the two are already aligned, then every redesign action your Phoenix web design company takes should be done with this in mind.

Prepare to redirect

Many website redesigns come with URL changes. This can severely impact your Phoenix SEO campaign, because everything that you have done thus far is guiding people to your current URLs. Fortunately, there is an easy way out of this problem; this solution is called the 301 redirect. With a 301 redirect, you can direct potential visitors to live pages on your website, preventing the frustration and confusion of “broken link” and “404 error” messages that serve as internet surfer repellent.

Improve your website SEO optimization

As we mentioned earlier, your website plays a big role in your SEO campaign. A website redesign is the perfect opportunity for your Phoenix web design company to tinker with your website’s content in a manner which further enhances its ability to boost your SEO results.

Remap your site

A thorough website redesign will result in changes so substantial that your current sitemaps will no longer work. This is a very bad thing for your website’s SEO results, because the search engines’ artificially intelligent digital bots crawl through your website to determine its quality. You will lose a lot of points in this category if the search engine bots do not deem your website easy to navigate. This is why you must be sure to create a new XML sitemap and submit it to the search engines during your website’s redesign. Also be sure to add regular HTML sitemaps to help your website’s real visitors get around. This won’t directly benefit your SEO campaign, but it will make people happy, giving them a positive outlook on your website; this will eventually generate traffic.

Don’t assume that everything will work out when you are done redesigning your website

Even if you keep everything that we discussed above in mind while redesigning your website, you can still miss something. In order to make sure that your website redesign did not compromise your Phoenix SEO campaign, you must analyze it thoroughly after the initial launch. If your rankings start to drop soon after your website redesign, you need to take a look at why. Don’t assume anything when doing this. Consult with your Phoenix SEO company, because anything could cause sudden changes in your rankings. For example, you could end up redesigning your website at the same time that Google releases an algorithm update so major that you have to do a complete overhaul of your entire SEO campaign.

Allow your Phoenix SEO company to help

Unless your Phoenix web design company is a team of web design and SEO experts, it is important that you have your own SEO company looking over their shoulder to ensure that their redesign aligns with your SEO campaign.

To learn more about how to get your website redesign right…

Feel free to contact us. We are a team of SEO and website design experts that can help you transform your website into a sales lead driving machine that gives you the opportunity to close the deal. Our team is ready and willing to help.


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