Social networking and blogging are great, but without a website, your company can never have a real web presence. As such, it is vital to your online marketing success that you not only have a website, but a good one. In order for that to happen, you have to hire the services of a good Phoenix web design company. With so many options out there, you may not know how to spot one; that is why we are going to show you what to look for:
Their website can be found online
We cannot emphasize enough the fact that search engine optimization (SEO) is critical for being found on the web. Potential customers are going to Google things relevant to your business, and you need to be on that search results list when this happens.
That being said, good SEO starts with the design of your website. That is why it is critical that your Phoenix web design company understands how to optimize. If they do, then getting listed high on search results lists won’t be a problem for their team at all.
They listen to what you have to say
Most of the time, a Phoenix web design team already has an idea in their head for the design of your website before they even meet with you. Some Phoenix web design teams will listen carefully to what you have to say about your individual wants and needs for your company’s website. If it seems as though a web design team is not listening to you, then you should just walk away. Otherwise, you will end up with a website that does not give you what you need.
Their website is easy to use
A good website has to be easy to navigate for two critical reasons. First, people have to be able to use your site in order to access what they are looking for; if they cannot, they will leave. Second, the search engines’ robots crawl through every inch of your website to determine its worth being highly ranked; if it is difficult to navigate, the bots will take longer to navigate your site (resulting in ranking update delays) and they will be less apt to rank your site high when they are finished. That is why it is important for your Phoenix web design company to be able to create an intuitive website for you.
A good way to determine whether or not they can do this is to take a good look at their website. If the site is easy to navigate and use, then there is a good chance that they will be able to replicate this intuitiveness on your own page. If their website is a cluttered mess, on the other hand, there is no reason that you should think that they might be able to create a website with a streamlined design for you.
They don’t just recolor templates
Some “Phoenix web design companies” aren’t really web design teams at all. They are simply people who take pre-made website templates and recolor them, and slap your name on it. There are some decent website templates out there, but the problems with working with a web design team that uses them are:
- Your website will end up looking like thousands of others that have used the exact same template
- Your customization options will be completely eliminated
- The SEO optimization will be much weaker
- You can create a template-based website on your own
They know about the latest web design strategies
Web design is not a static thing. It is constantly evolving in many ways that go well beyond its appearance. If your Phoenix web design company does not seem to understand terms such as HTML 5, Responsive Web Design and Adaptive Web Design, then they are likely operating in the stone age of website design.
Don’t treat your website like a second class asset
Your company’s website is one of the most valuable marketing tools that you can possess. In order to get the most out of it, you need a good Phoenix web design company to build something that visitors and search engines alike will love. Feel free to contact our team to learn more.