No matter how great your website was when it first launched, you will eventually need to redesign it. This is due to the fact that technologies evolve and your company will (hopefully) change over the years. However, a website redesign is not just about giving your page an aesthetic facelift. In order to optimize the benefits reaped from your website redesign, you have to plan it out correctly. A great way to start laying the foundation for your website redesign is to take a look at your current web design and asking yourself the following questions:
What content does my website already have?
You would be surprised at how many companies cannot give a clear answer to this question. When answering this question, you need to look at everything, including what pages your website contains and how each of them benefits your customers.
Once you know the answer to this question, you can start taking a look at the holes you need to fill. After that, you can easily pass this information along your Phoenix web design company so that they can integrate it into their redesign process.
Which content on my website is generating sales leads?
The ultimate goal for your company is to generate revenue. As such, it is imperative that you optimize your website’s ability to create revenue driving sales leads. Since this won’t happen automatically, you have to figure out what is not working for you and replace it with something better. In order to figure out how to create additional website content that will generate sales leads, you need to take a look at what does work. As your Phoenix web design company audits your sales lead generating content, there will be a pattern that will emerge. This in turn will make it much easier for them to add content that will yield similar results during their website redesign.
Are my calls to action getting clicks?
Every piece of prose on your website should be closed with a call to action (CTA). A good CTA will inspire a casual website visitor to call your company, fill out an online form, email you, move deeper into your web page or just go ahead and purchase your products. But how do you know if your CTA is working/ There are many resources that will allow you to audit the number of clicks on a CTA link (if you are not sure where to look, contact your Phoenix web design company), so figuring this out won’t be too much of a problem.
Factors that you should consider when auditing your CTA effectiveness are location, messaging and overall effectiveness.
Is everything my website does helping me achieve my online goals?
Before you even launched the first iteration of your company’s website, you should have had a set of goals in mind. If you do not have any well-defined goals, then this should be the first thing that you discuss with your Phoenix web design company before the redesign begins.
If a piece of content on your website does not aid in the pursuit of any of your website’s goals, then you should ask that your Phoenix web design company removes it during the redesign process. On the other hand, if a piece of content has helped you, you should ask your Phoenix web design company to find ways to enhance it.
What information needs to be added or corrected?
After you have finished setting apart everything that your website is doing right, it is time to start taking a look at what needs some serious fixing. For example, if your Phoenix web design company discovers that a fairly obscure category on your site is receiving a lot of attention, then it may be time to give that category its own page on your website. For example, if there is a product that receives a large amount of attention, it may be time to separate it from the rest of your offerings by allowing visitors to access that product via its own product page.
Answering the five questions discussed above will streamline your website’s redesign
The redesign of a marketing and eCommerce tool as powerful as your company’s website should be taken seriously. Knowing what your website needs will get you on the right track. For more information, feel free to contact us, we are a team of top Phoenix web design experts.