When hiring a web design company to build your website, it is imperative that you use discretion. There are many factors to consider when choosing a Phoenix web design company, and one of the most important ones is the cost. While it is important to make sure that you do not overpay for any web design services, this should not be the only driving force behind your decision to work with a Phoenix web design company. Here are a few reasons why:
Cheap means cheap. Period.
When you start shopping for Phoenix web design companies based solely on the price of their services, you are being cheap. For the design of your website, hiring a cheap web designer will cause a lot of problems. Here are just a few of the issues that you will face when using the services of a cheap Phoenix web design company:
Outdated web design strategies
The web has come a long way since the dotcom boom of the 90s. This, however, has not stopped many web designers from using web design strategies that should have been left in that decade. In addition to looking terrible, outdated web design strategies will also create a multitude of functionality problems on your website that will leave you lagging behind the competition.
Outdated web design tools
There are many web design tools that are so outdated that many operating system creators will not even acknowledge their existence, let alone consider making their creations compatible with such archaic technology. Flash, for example, was once a mainstay of the web. However, its slow, intrusive design has led operating system developers to forego compatibility with Flash in lieu of more efficient tools. If your Phoenix web design company is using outdated tools like Flash, then many visitors will not even be able to use your website; cheap web design companies often use tools such as this.
Poor SEO on your website
If nobody visits your website, then it does not matter. SEO is critical for getting your website found, and this starts with the design of the site itself. A cheap web design team may not even know what SEO is, let alone understand how to integrate it into the very framework of your website.
A website that is slow
We live in an era where high speed rules. Gone are the days when people were content with stepping away from their computer and brewing a cup of coffee while a single web page loads. Nowadays, people expect a website to load in the snap of a finger. If it takes more than a few seconds to load, then people will be very inclined to leave your site. The poor web design of a cheap design team often results in a maddeningly sluggish web page.
A website that looks like everyone else’s
Most cheap web designers won’t put much effort into your website. In fact, instead of actually building something new for you, they will use a template.
Your website is a part of your company’s online brand. If it looks like another website, then your brand will be greatly weakened, especially since visitors may begin to confuse your company with one that used the same template. Website templates are often recycled by hundreds of organizations (at the least).
Low price also means longer wait times
Even if you were fortunate enough to come across a cheap Phoenix web design team that is able and willing to do a halfway decent job with your website, you still face a really big problem: they will not treat you like a priority. Instead, they will take as long as they feel like to submit even a first draft.
Since it is imperative that you get a good website launched as soon as possible, you must find a Phoenix web design team that can deliver a good website in a reasonable amount of time.
Your company’s website is one of your most valuable business assets. Treat it as such
If price is the only factor that matters to you, then your website is doomed to fail. Its quality will greatly suffer and you probably won’t be getting it anytime soon.