The terminal goal of your Phoenix SEO campaign is not so that people can admire how awesome your website is—if it is, then you need to reevaluate your business priorities. The reason that you or any other member of your organization spent any valuable time (time and money that could have been spent elsewhere) or money working with a Phoenix web design company, and then a Phoenix SEO company, was to generate more sales lads for your business.
One of the best ways to increase the number of sales opportunities that your website creates for you is to make sure that people can contact you, because they may have additional questions or wish to visit your physical location personally (this also applies to businesses that primarily do ecommerce, as online customers will want to occasionally contact you as well).
Many companies, however, fumble this part of their website entirely. Lets take a look at how to get this right:
Create a “contact us” page
The first thing that people will look for when they decide they want to get in touch with your company is search for a link to a page that is solely dedicated to providing them with your contact information. If you dont have one, they will eventually get frustrated, assume that you dont really want their business and leave. Tucking your contact information neatly in and around the content on your website simply wont cut it; most people wont see it. You need a contact page.
Also, be sure to have your Phoenix web design company make the link to your contact page prominent. Simply adding it to your main menu should be sufficient.
Include all of your contact information on your contact page
One of the biggest mistakes you can make on a contact page is not providing visitors with access to all of the contact resources that you use. There is nothing that you should leave out. Here are a few examples of what you should include on your contact page:
- Your phone number
- Any alternative phone numbers
- Your email address
- Email addresses for any alternative departments
- Links to your social media pages
- Your physical address
- Your QR code
- Any other mediums your business uses to communicate
Also, be aware that some people would prefer to take as few steps as possible when contacting your business. An in-site contact form solves this problem, as all they have to do is type in their name, email and/or phone number and their message. Make sure that your Phoenix web design company includes email verifications—and that the visitor is aware of this—so that visitors know for sure that they sent the message. This will prevent duplicate messages.
If you run a brick-and-mortar business, then this is a must for your contact us page. People, especially locals like to know exactly where a place is on the map; your Phoenix web design company should have no trouble adding a fully functional Google map of your location.
Dont make your contact page too confusing
Your contact page is not the place where you want to add any extra features, no matter how cool they might be; all you want it to be is a place where visitors can easily reach out to you. Instruct your Phoenix web design company to make the layout of your contact page as simple and as understandable as possible, even if this deviates from the design of rest of your site.
Dont make your contact page uninviting
Just because you arent adding the flashiness that exists on the rest of your site to your contact page doesnt mean that you should make it off putting. A brief, friendly message or headline like “WED LOVE TOHEAR FROM YOU” should be sufficient.
If you arent sure what to say consult your Phoenix SEO company for ideas.
Suggest that people contact your company (with a hyperlink to your contact page)
Just because you have the perfect contact page doesnt mean that every sales lead will be proactive about contacting you. Be sure that in every blog post, nearly every social media post and every page on your website you invite people to contact you for help with a problem or to learn more about your business.
This not only makes people more comfortable with contacting you, but it also plants a seed in their head.