Have you decided to take the plunge and dedicate time out of your already busy schedule to work on your businesses social media pages? That is a great first step but just updating it is not the key. You must know what you are doing in order to be successful. Many businesses fall into the trap of posting things on their social media sites for sales purposes. Social Media is important on so many different levels but it is worthless if you don't have people liking or following your pages. Arizona web design industry sees businesses doing this a lot. So what exactly is it that your business should be trying to accomplish with your social media websites?
Email Addresses – Building a list of emails that you can contact later with special promotions, events, and news is very important to the success of a business. As an Arizona web design company we understand it can be challenging to obtain email addresses that is why you want to give something away just for them giving you their email address. You see restaurants do this a lot when they offer a free appetizer when you sign up.
Reviews – Websites such as Google places can really help boost your SEO and customer reviews help you do that. With Yelp being so popular a high rating on Yelp can help your business gain business.
Charity – Help your community and have a place on your social media places for your fans to see what your company is doing. Besides the benefit this will have on your business helping others in need is very rewarding. Help your community and watch your community help you.
Learn – Many business owners don't take the time to learn from their customers. Ultimately you can find out a lot of valuable information from customers. You can find out what they like about your store and what they dislike. This information can give you a significant competitive advantage. Use your social media accounts to urge customers to leave feedback. Many businesses are worried about this as feedback may be negative. Which you are likely to get but the key is to respond and turn the negative comments into positive experiences.
Being in the Arizona web design industry we see the importance on a daily basis of a successfully run social media marketing campaign. We understand that this takes time and as a business owner that is not something you have a lot of. We would be happy to assist you in setting up a successful social media campaign. Contact us today for a free quote.