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Content Trends for the New Year

Content Trends for the New Year

As another year is getting ready to wind down, it is time to begin looking at some of the upcoming trends for 2014. Today our Phoenix SEO company would like to concentrate on the upcoming trends for content. As you know content is king and that is why it is so important to any search engine optimization campaign to keep track of the possible changes and trends. Having an understanding of possible upcoming trends allows you and your company to begin laying the foundation for your content marketing strategy. Let’s take closer look at the future of content marketing.

Trend 1: Gaining consumers attention is going to be increasingly important and much more competitive in 2014. If your a small online business then you may be thinking to yourself, how am I ever going to compete with larger companies. It will be very difficult if not impossible in some instances however, you will still be able to take advantage of this you will just need to have a better content strategy so that you get the most out of your content in 2014. The first thing you will need to consider is whether your product or service is one that consumers buy off impulse or do they have to think about it and do a lot of research. This will help you determine how you want to use your content and how to market your product or service.

Trend 2: Measuring your content’s success will be more important than ever before. This is something that you should of been tracking from the beginning. If you haven’t or have barely been doing then you will need to ramp up your efforts. You will need to work with your SEO company to come up with a report that contains metrics that shows you the value of your content.

Trend 3: You will need to begin experimenting with content for mobile users, TV users, etc. The amount of business and views of your content from desktop and laptops are decreasing so you must make sure that you are targeting the new users.

The importance of content can’t be overstated that is why you need to understand the upcoming trends. If you are being reactive and proactive then you are setting yourself up for failure. Besides that you don’t want to be a follower in your industry, you want to be a trend setter.


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