Being part of a Phoenix web design team we often suggest business owners get a blog integrated on their website and many business owners either don't see the benefit of this or they advise us that they don't have time to keep the blog updated with content. I understand a blog takes a lot of time to maintain but that is not a reason to not have a blog on your website. I am going to show you and give you some of the many benefits a blog will have not only on your website but on your business as well. Lets take a look at some of the many benefits you will gain if you decide to have a blog for your business.
- Fresh Content – Not only will will keeping your website fresh keep your customers coming back but will also help you with your search engine optimization campaign. Content is king when it comes to ranking your website on the search engines organically. Outside of a blog many websites won't update their content in months or possibly even years. If you need one reason to add a blog t your website this is it.
- Social Shares – The likelihood of your homepage being something so great that it is going to create a viral following on social media pages is very slim. If you write great articles about things within your industry people will be compelled to share them on their social media pages. This will of course help your social media marketing campaign.
- Feature Clients – If you choose to you will be able to highlight some of your clients. Your blog should not be made to only do this is as it will take away from the content people want to read but this is a good thing to do once a month or twice a month.
- Super Fans – Super fans are people that will sing your businesses praises and help market your business in the best of ways which is word of mouth. Blogs will help get you followers and will give you the possibility of turning those followers in to Super Fans.
Like I had said before there are many benefits of having a blog for your online business but these are 4 that you really should consider. If you would like to learn more about adding a blog to your website contact HireAWiz who is a Phoenix web design company that will be able to give you a free quote and show you not only a great blog but how you can use it to help your business. Contact us now for a free quote.