Here’s a simple test…
Go to Google right now and search for your type of business along with your city. For example: veterinarian Scottsdale … or Italian restaurants in Phoenix … or Surprise plumbers.
Now take a look at the results. Did your business show up in the first few results? Did it show up on the first page? Did it even show up at all?
In short – will your local prospects find you when they search for you in Google or Bing?
Notice I said “WHEN they search for you” and not “IF they search for you.” Because make no mistake, they’re searching. Right at this moment a really good potential customer is typing this search into Google. Problem is, they’re seeing all your competitors. And you’re losing business because your best prospects don’t even know you exist.
The solution? You need local SEO services in Phoenix.
Now if you talk to some SEO service providers, they’ll tell you to claim your local Google and Bing results. Then you can fill in the correct information, like your phone number and business hours.
It’s an incredibly easy step to take. But it’s really only just the first step.
You see, your prospects aren’t always going to search in a way that makes Google Local results come up. Sometimes your prospects are going to search for information – and when they do, you want their search to lead them straight to you.
Let me give you an example…
Let’s suppose you run an auto mechanic shop in Mesa. Your Google Local results will capture the prospects who search for “auto mechanic Mesa.” But you want to pick up the other searches too, like the guy who’s looking for the average cost for a transmission rebuild, or the person who’s been burned before and is now looking for a shop with good reviews.
So imagine a search like this: “average cost for transmission rebuild in Mesa.”
That search doesn’t produce Google Local results, and that means most of your competitors aren’t even going to show up on the first page of Google. But YOUR site will show up – maybe even as the first result. Not only will you provide an article that gives your prospect the answer to his question, but you’ll also get him to pick up the phone and call you.
So how do you achieve this sort of SEO magic? How do you reach beyond the Google Local results and capture the prospects who are searching for reviews, tips, estimates and other information?
What you do is take a multi-pong approach which includes these steps:
- Do a complete keyword analysis. It does you no good to get yourself on the top of the search engines for a keyword that no one is searching for in Google or Bing. That’s why you complete this step to determine which keywords your prospects are already typing into Google and Bing.
- Optimize your site structure around your top keywords. The search engines smile down upon sites that are structured in a particular way. The best time to create this architecture is when you’re designing or redesigning your site.
- Create content optimized for your keywords. This includes regular blog posts, which gets the search engines crawling your site on a regular basis. (That’s a good thing.)
- Build a link campaign. Some search engines consider links from high-quality, relevant sites to be a sign that your site is high-quality too. This helps with SEO. Inbound links also bring targeted click-through traffic directly to your sites.
That’s a good overview of the process. But in order to really get great results, you need a deep understanding of Google’s algorithm, and you need to keep yourself on top of its rapidly changing requirements. In short, you need to become an SEO expert.
If you’re like most small business owners, you don’t have time to study SEO because you need to run your business. You have to manage employees, design marketing campaigns and take care of your customers. There’s no time left in the day to become an SEO super geek.
The good news is you don’t have to, because the tech team at Hire a Wiz makes it their top priority to eat, breathe and sleep SEO services in Phoenix. To find out more about how we can bring targeted traffic to your doorstep and get your site in the top of the search engines, click here: https://www.hireawiz.com/phoenix-arizona-seo-company.