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Letting your Target Audience Drive your Content Development

Letting your Target Audience Drive your Content Development

Search engine marketing can feel like an arduous task that only involves catering to invisible machines that determine whether or not your website actually exists in the minds of the people. While this is true to some extent, an SEO campaign that solely focuses on pleasing search engine robots can be just as disastrous as completely ignoring what the search engine wants all together.

One element of your Phoenix SEO campaign that should not be dictated by an aloof algorithm is your content.

Why should my content be more people focused?

First of all, it doesn’t matter how many people you get to click on a link to a piece of your content if they click away immediately after due to annoyance or disinterest. You need to make sure that your content is something that makes people want to visit your site—tricking them into stopping by one time won’t help your business at all.

Second of all, while search engines do check your content, they do so with people in mind. The era of keyword-based SEO is dead—not to say that keywords are useless—and high quality, informative, readable and relevant content has taken its place. The better written your content is, the more prominence search engines like Google give it.

Let’s take a look at how to make sure that your content is written for the people:

Create a list of well-defined business goals

Before you start catering to what everyone else wants, you need to figure out what you want to get out of your content creation endeavors. This will allow you to determine all of the factors that will guide your hand as you create your content.

This list of goals should be as detailed as possible; it will be the reference point to guide the entirety of your content creation. Whether it helps your Phoenix SEO plan or your business in general, be sure to include it.

Determine who your audience is

Now that you know what you want, you need to figure out who you want to get it from. For example, if you own a store that sells home improvement products and one of your content creation business goals is to increase the attention that DIY hobbyists give your content, then you would base at least a portion of your content creation endeavors to grabbing their attention.

Consider your audience’s intent

You need to create the content that your audience wants to see. If you are the home improvement store targeting DIY hobbyists that we mentioned earlier, for example, then it is likely that this demographic group will often search the internet for how-to tutorials. In this case, you would with your Phoenix SEO company to develop a list of popular topics that DIYers will be searching for.

Consider your audience’s needs

Stepping outside of what people are asking for and giving them what they need is what will separate a good content creation strategy from a great one. By preemptively addressing problems that your target audience may not have even known that they had, you develop a unique following.

Referring back to the home improvement store example, you could discuss the financial and environmental benefits (without loss of quality) of choosing scrap steel instead of new steel for a home improvement project.

Make your content easily accessible

The title is one of the most important parts of your content. Even if your Phoenix SEO campaign manages to get you to the top of every single search engine search results list, it won’t matter if your title isn’t captivating enough to get people to click. While working with your Phoenix SEO company to develop titles within the parameters of the search engine, you should think carefully about whether or not your title would warrant a click.

Hire a pro

Even if you follow the steps above perfectly, your content will still suffer if you don’t have an excellent writer to put everything together. Contact your Phoenix SEO company, because if they don’t staff great content writers themselves, they can point you in the right direction.

To learn more about how to create the best content for your Phoenix SEO campaign…

Feel free to contact a member of the HireaWiz team. We are capable of providing you with the SEO services your Phoenix company needs to thrive.


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