Have you ever stumbled upon a website while surfing the internet and thought how this is very user-friendly? That is because the web design company that the website you had stumbled upon kept in mind the user friendliness of the website. Many Phoenix web design firms make the mistake of going over board with the design and development of their websites because they want the WOW factor but what they fail to understand is by creating the WOW factor the user-friendliness of the website is suffers. Keep in mind that a great website is easy for it’s visitors to navigate and doesn’t cause confusion. So what makes a user-friendly website that visitors love?
- Navigation – Visitors to websites want to be able to navigate to the part of the site that they are looking for quickly and easily. Many websites make this task a difficult one because of the desire of their Phoenix web design company to create a complex website. Remember simple is always a bad thing.
- Call to Action – A user-friendly website will make proper use to call to action words. A website is similar to going on a road trip. The person with a navigation system that is told how to get to his or her destination is happy but the person that is driving around for hours looking for their destination grows increasingly frustrated.
- Content – When people find your website on Google it is because they were searching for precise keywords or terms and don’t want to get to a website that the content has nothing to do with those keywords. Make sure that your content is precise and useful. Content is king when it comes to SEO as well so this has double benefits.
- Contact Us – No matter what industry you are in there will be a number of your visitors that are going to want to speak to someone and you should make it easy for those visitors to contact you. I have noticed an increasingly high amount of websites that hide their phone number. They will take you to the FAQ’s page or a email page where they never respond but the phone number is hidden so deep in the page it takes the site visitors hours to find. As an elite Phoenix web design team we make it easy for our customers to contact us and actually encourage it.
- Readability – Nobody wants to go to a website to read a book so don’t write your content like a book. Write your content in such a way that a visitor can scan it and find what they are looking for.
The user-friendliness of your website can be the difference between a visitor converting or leaving to go to your competitors website. Make sure you take your time and come up with a layout that is simple and easy to navigate for the visitor. It is extremely important to think as a visitor to your website and not think as the site owner. If you are currently looking at building or redesigning your website contact us today for a free quote.