Take it from a Phoenix web design a big trend to watch in 2013 is local SEO. The reason that this an upward trend is because according to marketingcharts.com 82 percent of people who used to look in phone books and local newspaper for local businesses now search online instead. With this increase in searches businesses are beginning to look to the search engines to help them gain access to these potential customers. If you are a small business this could be what sets you apart from your competition and that is exactly why you need to hire a Phoenix web design company that knows what they are doing. Let’s look at some of the things as a small business owner that you can be doing to help improve your local search engine optimization.
- Claim Your Google Places – One of the places that people will see is when they search for your industry is your Google places page. You should not only claim your Google Places page but also optimize it. Google Places allows you to optimize your page in numerous ways such as adding great photos and making sure you are in the correct categories.
- Google Tags – Try adding Google tags to your Places listing. Google tags is a little yellow tag next your listing that really makes your listing stand out. This is actually reasonably price. It runs about $25/month.
- Facebook – Begin engaging people in a meaningful way. It gives you a huge boost when you can engage your local community on Facebook. This is something that will allow you really connect with the local community.
- Updated Information – If you have been in business very long you need to check on the internet to make sure all your information is up to date. After so long businesses end up changing and so does there information so if you don’t make sure it is updated people searching for your business could end up finding the wrong address, phone number, etc.
These are a couple ways that you can optimize your local SEO. Many businesses depend upon their local community to stay in business so rather than advertising in the phone book you should be spending the advertising dollars by promoting your website on the internet. Find out how HireAWiz an experienced Phoenix web design company can help you grow your business. Contact us today for a free analysis.