Using a Phoenix web design company to start an SEO campaign is a great idea but there is some research that you should complete prior to just diving into an SEO campaign. Laying the ground work prior to your SEO campaign can be key to whether you will notice sales going up. A businesses goal is not just traffic. If none of the traffic converts what is the point of spending time and resources on SEO? So what should you consider before starting your SEO campaign?
- Website – Is your current website professional and is it likely to convert a visitor to your site? Ask your friends and family to go to your website and to give you critical feedback. If your website is not up to par then you probably should contact your Phoenix web design company to update your website prior to beginning your SEO campaign.
- Goals – Have clear goals in place. What is it that you are wanting your traffic to do? Do you want them to sign up for a newsletter, register for an account, or purchase something? Whatever the case you need to know what type of audience you are targeting so you can try to maximize your conversion rate.
- Know Your Competitors – Knowing where your competitors rank and what they are doing to rank there is key. Your Phoenix web design company will likely be able to get you additional information but you must know who your top competitors are.
- Test Keywords – You have probably ran a Pay Per Click campaign in the past. Well now you can use Pay Per Click to determine if the traffic that will be coming to your site for a particular keyword will convert. Just because a keyword might bring you a lot of traffic it doesn’t necessarily mean they are coming to your website to complete the function that you are wanting them to complete. Your keywords maybe targeting people who are just wanting information. Run a Pay Per Click campaign for exact keywords that you are looking at targeting and see what the conversion rate is for each.
- Plan – Have an in depth plan about where you want to go and how you want to get there. Sit down with your Phoenix web design team and explain to them your goals and have them give you details of exactly how they are going to get you to the rankings you are needing in order to grow your business.
These are all things to consider before starting a SEO campaign but there will need to be continued work and resources if you are serious about being ranked on page 1 of Google. Make your SEO company give you an in depth report of what they are doing and what the traffic will be like for each keyword. Some SEO companies will rank you in the top 5 of Google but they do it for keywords that nobody searches for so make sure to do your own research and not just take your Phoenix web design team’s word for it.