In a world where we have access to a worldwide market it can be hard to determine what your target audience is and should be. A lot of people try to target a global audience and this only works for a handful of businesses. You are better off focusing on an audience that will have a higher conversion rate. Why throw money at marketing groups of people that don’t create any revenue? There are some key things that you should consider when trying to determine who your target audience is.
- Is there a geographical restriction? – This is important when looking for which keywords you are going to try to use for SEO purposes. For example HireAWiz would not want to use “web development company” as our key word but instead we would want to narrow it down and use “Arizona Web Development Company” or we could narrow it down even further and use “Phoenix Arizona Web Development Company.” This will create less competitive keywords and allow you to rank much quicker and cheaper on Google.
- Don’t waste time and money. – Don’t waste time and money with customers that aren’t your target audience. Why spend money on marketing to customers that are likely not to make you any money? No matter what type of business you are running your ultimate goal is to make money. Besides you have bills to pay. If I were to search for a dentist what is the likely hood I would use a dentist in New York or even Tucson when I live in Phoenix? Probably pretty slim. So why would that dentist spend time and money targeting people in AZ. Not smart, right?
- First impression is key – When you do get your target audience to view your website first impression is key. A customer is likely to know whether they are going to stay on your site or leave it within the first 5 seconds of visiting. This doesn’t leave you much time to impress them. That really makes it important to have a professionally designed website.
It is probably time for a lot of you to reconsider your target audiences. If you are just starting an online business then I would suggest spending sometime and really think about who it is you are trying to target as potential customers. Make sure that no matter what it is that you are doing you never forget who your target audience is. Don’t spend time and money for nothing.