With search engine optimization being such a big factor in whether an online business is going to be successful and grow their business. Our Phoenix SEO company has decided to come up with some tips that will help you move up the search engines and begin growing your business. Many online small business owners that are some what establish believe that they can continue do what they are doing and continue to be successful but the fact is that with technology advancing at such a rapid pace your business has to be able to keep up with the latest technologies or they will fall behind in the online race. Search engine optimization is one of those technologies that if you are successful will be the staple of your businesses marketing campaign and will take your business to new heights. Out is the newspaper ads in the local newspaper and in is SEO which offers an opportunity for you to market your business not only across America but across the globe. Lets take a look at some SEO tips that you can use to help ensure that you run a successful SEO campaign.
- Content – This is the one thing that won’t change when it comes to SEO. Content will always be KING. The content must be fresh up to date and relevant. Many people believe that they should write for the search engines but that is not the case. You want to write for your target audience and potential customers and the rankings will come. What good is getting people to your website if when they get their they find content that was written for the search engines?
- News, Press Rooms and Blogs – It is critical that you take advantage of these different website features as they offer you a place to put new and updated content on your website. The search engines love new relevant content as I explained in the last post so make sure you have a place to put all your new content by adding a News, Press Room and Blog section to your website.
- Keyword Research – Proper keyword research could be the difference between your search engine optimization campaign paying off big time or you losing money on the campaign. SEO is not only about ranking on the search engines. If you are ranking for keywords that gets 0 searches a month what good is it to rank your website for those particular keywords? Make sure that you do your research and pick keywords that people search for but also make sure that the competition level allows you to rank for them with your budget.
- Keyword Density – Our Phoenix SEO company suggests that you keep your keyword density for a particular article at about 3%. You don’t want to go any more than this or the search engines could view this as keyword stuffing.
- Analytics – Make sure that you are constantly tracking the success of your search engine optimization campaign. We would suggest using Google Analytics to track your website traffic but there are many other programs.
Following these tips can bring your search engine optimization campaign success in the last half of 2013 and to start the new 2014 year. SEO is constantly changing that is why if you don’t have the time and understanding to run a SEO campaign successfully, it is important that you look at calling a Phoenix SEO company.