In today’s world it is almost a necessity for a small online business owner to run a successful search engine optimization campaign. With the level of competition spreading well beyond ones zip code small businesses no longer have the option to simply place a sign up in their town and rely on local friendships like they did 30 to 50 years ago. Now even if you are the only brick and mortar store around your physical location that doesn’t stop somebody from going online and purchasing the same product from somebody in another state or even on the other side of the world. How do these customers find the store they are going to use? Most people use search engines such as Google to run a quick keyword search of what they are looking for and based upon the listings on the first page find a store to make a purchase from. That is why it is so important for small online business owners in todays world to attempt to rank on page 1 of the search engines for at least a couple relavent keywords. Still not convinced? Well lets take a look at 3 reasons our Phoenix web design team feels it is so important for small business owners to run a search engine optimization campagin.
- 24 Hours a Day 7 Days a Week – When you rank your website on page of Google you are getting 24 hour a day 7 days a week 365 days a year worth of advertising and potential sales. There is no way of knowing what day or time somebody is going to make purchases online because it is usually done in the comfort of their own home. One thing is for certain however, and that is that you will want to be the first business people click on when they are searching for services and or products related to your business.
- Become a Trustworthy Authority – A search engine optimization campaign that is being run correctly will help you develop brand awareness and authority within your specific market. That when people search for something and see your name they will likely click on your listing because it is a brand they know and trust. Trust is a major factor for many people who shop online. With all of the threats of scams and identity theft that is out there online today many people fall back to websites and brands they know and trust.
- Get More Bang For Your Buck – Yes, there is a cost associated with hiring a Phoenix SEO company to complete your SEO campaign for you but the cost is minimal and the potential is much greater than the traditional ways of advertising. No more taking out ads in the local paper that only attract potential customers within a 10 to 20 mile radius. Now you can advertise on a global market and have the potential to grow your business beyond even what you can imagine.
If you are still on the fence about starting a search engine optimization campaing or any other forms of internet marketing then you can feel free to call us to discuss your business and marketing strategies in more detail. One thing I can promise you though. If you let your business go any longer without investing in internet marketing, especially SEO you will fall so far behind your competition you will have a hard time digging yourself out of the hole you created.