Conversion optimization is the process of taking your website and setting it up to effectively capture leads. Without a conversion optimized website, traffic going into the website is like water going into a bucket with holes; having a lot of visitors is great but it is only effective when those visitors become leads that you can reach out to with and get your messaging in front of. If you have 1000 visits to your website, and no one has opted into your email signup then chances are you have a conversion problem.
If your website is acting bucket with holes, bringing in a lot of traffic but not converting the traffic, you need to patch it up and conversion optimization is the first step to achieving that goal. A website isn’t turning your visitors into leads is potentially losing money and leads. We have seen websites with thousands of visitors while only getting 1 or 2 leads every month; all of their hard work and efforts were lost because they did not take the steps needed for conversion optimization.
Is your small business currently struggling with poor conversion rates?
There’s an easy way to tell, Just see if you recognize any of these signs and symptoms of poor conversion optimization:
If you have any of these problems, then plunging more money into wasted advertising is not the answer.
(That’s about the worst thing you can do at this point, especially since the cost of paid advertising is rising.)
Spending time blindly creating more content, sales pages and social media posts is not the answer.
Throwing mud at the wall to see what sticks is definitely not the answer.
Here’s the proven answer to growing your business: focus on conversion rate optimization (CRO).
The good news is you can turn your poor results around starting right away to get more traffic, leads, sales and revenue…
It’s when you optimize the process of getting your website visitors to take a specific action. These actions might include:
Getting your visitors to buy, subscribe, call, click and share isn’t based on luck. And while it may feel a bit magical when the HireAWiz team increases your conversions and revenue, it’s not based on magic either. Instead, it’s all based on a systematic and statistical process that we’ve been refining for years to grow small to mid-range businesses just like yours
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Our web design company has been specializing in web design services in Phoenix for over 16 years now! Our team has taken years of web design, development and conversion optimization experience and condensed down our most actionable web design tips that have our clients convert more website visitors into leads or customers and put it into this […]Read More
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