Creating Content That Connects, Communicates and Converts
What is it?
Content marketing when you use content that is relevant for your audience to engage them. Content marketing can take many forms from blog posts, to white papers, to effective email marketing campaigns. Content, when positioned in front of the appropriate audience with the appropriate messaging, can be an extremely effective way of reaching your target audience.
Why Start?
No matter what your business goals are, deploying effective content marketing can help create social media engagement, email marketing engagement, brand awareness, and even place you or your business as the subject area expert in your industry. Compelling content, even on your website or landing pages, could be the deciding factor between your audience becoming a prospective customer or choosing your competition.
Build Your Brand, Engage Your Audience and Convert Browsers to Buyers with a Content and Copywriting Strategy
Good content reads your prospect’s mind, engages them, and compels them to take action. When you work with our team of content writers and copywriters you’ll get:
- Writing that connects with your audience on an emotional level.
- Engaging content that keeps your visitors coming back for more.
- Effective web copy that compels your visitors to take action.
- Surprising content that gets your visitors to share the content and spread your marketing message.
- Memorable content that builds your brand and creates a strong position for you in the market.
Effective Copy + a Personalized Content Strategy = Great Results for You
No matter what your business goals are, we’ll develop and deploy a personalized, results-driven content strategy across multiple channels. Our strategists and writers will work hard to:
- Create more engagement on social media.
- Improve your email open rates with strong subject lines.
- Boost conversion rates with compelling web copy.
- Build brand recognition in your market.
- Create viral traffic with engaging content.
- Get more visibility in the search engine with optimized content.
Here’s Why Our Content and Copywriting Strategy Works so Well
We Create Content with a Purpose
Our writers and strategist don’t fill up white space just because you need content for your blog, newsletter, social media account or other platform. Instead, every piece of content we create is designed for a specific purpose to support your business goals. This includes content that drives traffic from the search engines, builds “top of mind awareness,” engages the visitors, or gets them to take a specific action (such as clicking the order button).
Which brings us to the next point…
We Understand Your Audience
Before our team writes a single word, we do market research in order to understand the wants, needs and motivations of your target market. We’ll create a profile of your ideal prospect, and then write content that instantly connects with your readers, engages them, and compels them to take action.
We Think Content Should Multi-task
Many writers can only create one type of content, such as sales copy, SEO copy or social media posts. Our writers have spent years refining the art of creating content that works as hard as you do.
For example, we can combine SEO and sales copy to create content that pulls people in from the search engines and then pushes them towards your order button.
Another example: we can create content that’s designed to build brand recognition as well as capture more exit traffic on your mailing list.
We Create Content That’s Unique to the Platform
The content your prospects and customers read in your newsletter is entirely different than the copy they read on your sales pages. Likewise, a post on Facebook should read much differently than a press release. Our strategists and writers understand how to connect with your audience on different platforms and different forms of media, so you’ll get writing that gets great results.
Let Us Develop a Personalized Content Strategy for You
No matter what sort of business you run, you can benefit from more content or improved content. We have a team to write most any kind of content you need, including:
- SEO content
- Sales copy
- Emails
- Lead pages
- Web content
- Newsletters
- Press releases
- Social media content
- White papers
- Reports
- Books
- Video scripts
- FAQs
… And more – if there are words involved, we can do it better than almost anyone in the business.
Let our writers and marketing strategists design and implement a content strategy today to grow your business. Click here to learn more or to get started now by requesting your free consultation.
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