The quickest way to improve your Wordpress website’s SEO is to use Yoast SEO as a plugin for your website. Yoast lets you do a lot of things that are great for your SEO. For starters, it adds a ton of new options for your pages and posts to enhance the SEO. You can easy find focus keywords, insert meta descriptions, and apply page titles using specific words and phrases. Using this plugin, and doing some research on the best keywords to use, you can greatly improve your Wordpress SEO very quickly. The other option is to hire some professionals to help you get your website high on the search engine results for Google and Bing.
Installing WordPress by Yoast is simple. Once you have your WordPress website setup simply go to the left sidebar of the Admin panel and click on ‘Plugins’. Once you get to the ‘Plugins’ dashboard, click on the ‘Add New’ button and search for ‘Yoast SEO Plugin’. Click on the ‘Yoast SEO Plugin’ and click ‘Install’ to install the plugin. Once you get the plugin installed you want to go back to the ‘Plugin’ dashboard, scroll to the plugin, and click on the Activate button. You’ve now activated and installed the Yoast SEO plugin!
WordPress is used by over 24% of websites on the web and is a great content publishing platform. If you’re creating a website, or already have one, switching over to WordPress is definitely worth it. Simply put it’s easy to use, it’s a free CMS platform, and it has more than a million plugins that users have created on it’s open-source platform. Out of the box it has several SEO capabilities (even without a plugin). WordPress allows you to add blog posts, tag those blog posts with keywords, use title tags on your images, and identify your headers for each post. All of this allows you to create search ready content in no time at all. With Google shifting it’s focus to mobile responsive websites, it’s great that WordPress is also mobile responsive by default (not optimized, but it will work on mobile devices).
SEO means search engine optimization, and Wordpress SEO simply means optimizing your Wordpress website for online searches. The goal of optimizing your Wordpress website is so that your site will rank higher on search engines such as Google and Bing. The better optimized a website is the easier it can be found by users and the more search engines like Google and Bing will display your website vs. a competitor for a similar search term. There are a number of ways to optimize your website for online searches using title tags, meta tags, page titles, etc. Plugins such as Yoast SEO can enhance your Wordpress SEO as well. Be sure to learn more about enhancing your Wordpress SEO and research the best practices for your website - be sure to check out our FAQs for more information!
Choosing the best SEO plugin for Wordpress depends largely on what you need for your website or business. Depending on what you need, the plugin choices could vary. Our recommendation however is that you start with Yoast SEO as your default go to. There are a lot of things that make this plugin so great, but there are a few reasons that we have made it our go-to SEO plugin. The Yoast SEO plugin was written line by line, from the start, by Joost de Valk and his team at Yoast to improve Wordpress websites' SEO on all needed aspects. Yoast SEO is a plugin that goes the extra mile to take care of all the technical optimization but it first and foremost helps you write better content by making recommendations on your pages and posts. For example, when you’re writing an article or page, Yoast SEO forces you to choose a focus keyword when you're writing your articles, and then makes sure you use that focus keyword everywhere. This not only helps with SEO but consistency when your website is being developed; it could even help you develop new keywords that you might not have thought of! Again, making a choice will depend on your needs, but from what we have seen, our recommendation is to start with Yoast SEO.
For most businesses search engines are still one of the major sources for their website. This is why businesses often ask us about how to tweak their Wordpress sites for search engine optimization(SEO) and which plugins work best to improve their SEO. Wordpress by default out of the box offers basic SEO functionality such as SEO friendly links (permalink structures), the ability to change slugs, titles, descriptions etc. Additional search engine optimization can be added by installing one of many SEO WordPress plugins that can be found in the search engine related plugins in the official WordPress plugin directory. Over the years we have opted to use one of two of the most popular plugins on all of our Wordpress websites. They are All in One SEO Pack and WordPress SEO by Yoast. Both have millions of installs and are frequently updated. Our Wordpress SEO plugin of Choice is WordPress SEO by Yoast. Why? Because it not only supports the fundamental SEO options like title, meta description tags for pages and posts but it also supports Sitemaps, Open Graph meta data and so many more functions. Their feature list is extensive, interface is easy to use and the plugin is well supported with frequent updates.