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Why Web Design Should Drive Your Marketing Strategy

Why Web Design Should Drive Your Marketing Strategy

If you are about ready to get a new website redesign then you should also be keeping online marketing in mind during the designing process of your new website. You don’t want to be sending potential customers to a website that looks bad or one that doesn’t cater to your target audience. That is why you should let the web design of your website drive your marketing strategy. Your website will play a large role in your conversion rate. There are numerous ways to drive traffic to your website but is critical that the traffic you do get converts. Let’s face it traffic to your website means nothing to you unless you can get them to do what it is that you want them too. If you have a website that is not up to par it will likely cause trust issues and ultimately will cause your customers to leave with out coverting. So let’s take a closer look at what you can do to let your website design drive your marketing strategy.

  • Hire A Professional Web Designer – This is key. You have no idea how many people come to us and tell us that they hired a web design company at a great deal but ended up paying for a horrific website. Then they have to hire a professional web designer that will do the project right. The other thing that a professional web design company will do that a cheaper company likely won’t do is optiize your website so that you can do things like running a successful SEO campaign.
  • The Power Of a Designer – A designer is much more creative than an average person when it comes to invisioning a great design for website. This is where you and your web design team will be able to sit down and work together to create something revolutionary.
  • First Impressions – A great web design company will take the time to better understand your business so they know who your target audience is. This is key because a good web design will make sure that a user has a great first impression. There are studies that indicate that a person makes up their mind about your website within the first 5 seconds of visiting your site. This makes first impressions very very important.
  • Mobile – Make sure that your website is responsive to mobile devices. If it is not then all of your mobile customers will struggle to not only view your website but also perform any of the functionality on your website. With the number of mobile users scheduled to out number the number of desktop and laptop this year, having a mobile friendly website is extremely important. Having a mobile friendly website is no longer optional it is required if you want your business to be successful online.

Before you go spending money on a lot of online marketing the first step should be to make sure that you have an updated website that will cater to your target audience. During the redesign project you should make sure that your web design company is keeping marketing in mind when redesigning your website. I would suggest even looking for a company that can perform both your website redesign and your online marketing campaign.


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