So I have mentioned in numerous other blogs that a mobile compatible website is actually an investment and not a business expense and this holds true. However, there are many people out there that don’t understand how to increase their return on investment once they have hired a Phoenix web designer to complete their mobile compatible website. So I have decided to write this blog about how you can increase your return on investment once you have a mobile website up and running. A mobile website is designed to allow users that are using a mobile device such as a smart phone or a tablet view your website without any issues. With the explosion of users using mobile devices over PC’s and laptaps your mobile website is likely to payoff very soon anyways. Even though it is almost a requirement for you to have a mobile compatible website we want to show you how you can begin seeing a high return on investment.
- Lose the Clutter – Your mobile website should not be cluttered with a bunch of text and images as most mobile users are looking for something specific such as a location or phone number and don’t want to struggle to find it. Design of a mobile compatible website can go along ways in boosting your ROI.
- Immediate Access – Users don’t want to wait around to get information about your company or business they want immediate access. Generally if a visitor is browsing your website via a mobile device then it is likely they are on the go. That is why you need to make sure that everything on your website is easily accessible. Don’t have a lot of forms and if a section does require a form make it as short and quick to fill out as possible.
- Device Compatibility – This point seems and is fairly obvious. You want your website to be compatible with as many devices as possible. You don’t want to pay all that money to get a mobile website built just to find out that users using a certain device aren’t able to see your website.
- Location Based Marketing – This is a great way to boost the return on investment of your mobile compatible website. With mobile devices you can use things like geo location to market to customers that are near your business and help lead them to your store front etc.
- Social Sharing – Make it as easy as possible for visitors to your website to share your information across different social media platforms such as Facebook and Twitter. Social media is a form of marketing that can truly take your business to the next level and really if done right it can happen very quickly. For example one way to boost your business is by getting something to go viral but in order for your content to go viral a mobile user must be able to share and view it.
- Customer Experience – This is important in all that you do but having a mobile compitible website just enhances your customer’s experiences. This will help you with word of mouth advertising and will over time build up your business the old fashion way. This is a form of growing your business that will never go out of style so it is in your best interest to keep your customers in mind when running your business.
These are 6 great ways to increase your return on investment with a mobile compatible website. If you don’t currently have a mobile website then I would strongly suggest looking into getting one as soon as possible as your business could be in trouble in the near future. Within the next couple of years most people surfing the web will be doing so with a mobile device so don’t wait until it is too late.