The one thing most all of your website visitors are looking for is a user friendly website. One of the quickest way to lose potential customers is to drive them to a website that is not user friendly. If the website visitor doesn’t feel like it is easy and quick to get to the information that they are looking for, then the likelihood is that they will leave and likely never come back to your website. As an elite Phoenix web design company we would like to show you some different ways that you can make your website more user friendly. These are practices our team implements when developing a website for all our clients. Let’s take a closer look at some of the ways you can make your website more user-friendly so that your website visitors won’t only stay on your website but also convert so that you can use your website to grow your business.
- Speed Up Your Website – We are no longer living in the age of dial up and people whether being a mobile user or a user using a desktop or laptop nobody wants to wait around for a website to load up. The visitor will likely leave and never comeback. If you don’t think this has an affect on your website, KISSMetrics shows the average abandon rate of a website based upon how long a website takes to load. If a website takes 2 seconds the abandon rate is roughly 10% if it is 4 seconds which is just 2 quick seconds longer the abandon rate jumps up to 25%. Be constantly testing your website page load times as this will have a major affect on your website. There is a reason that search engines are beginning to use this metric as part of their ranking algorithms.
- Page Navigation – This one seems to be obvious but Phoenix web design companies are getting more and more creative which is great however many times they end up removing things that users are used too when they view your website such as the website navigation. If this happens then it makes your website less user friendly and visitors get frusterated and leave prior to converting.
- Search – Sometimes it is very difficult to find something on your website that a user is looking for. This is especially the case if a customer leaves and comesback looking for the article or product especially if you have added new content and products to your website since they have cameback. A search function will allow the website visitor to run a basic search and find what they are looking for much quicker.
- Categorize Your Content – Have you ever been to a store that places all their items at random? It makes it very difficult to find what you are looking for and the same goes to for a website.
- Call to Action – Make sure that you have call to action buttons on your website. These guide visitors through your website and ultimately to a place where they can convert.
These 5 tips will make your website more user-friendly causing customers to not only stay on your page longer but also convert and keep coming back. If you make sure that you build your website with your customers in mind and not with your dream in mind or search engines in mind your website will be much more successful.