Owning an eCommerce this day in age can be a difficult venture with all the competition that the web has on it for almost every category. The web is only growning and the competition is only becoming more and more difficult because now businesses all around the world will be competing in your geographical area in the same industry. If you do own an eCommerce website in today’s world, then you need to gain competitive advantages in anyway possible. One of the main opportunities you have to gain a competitive advantage is by creating a great eCommerce website and follow the below principles our professional Phoenix web design team has setup to help you run a successful eCommerce website.
- Branding – When visiting your website people should be able to tell exactly what it is that your website is offering within the first 5 seconds and your brand has a lot to do with that. It is absolutely critical to the success of your website that you not only make a great first impression but show the customer that your website offers everthing they are looking for. The tricky part is being able to do this within the first 5 seconds a potential customer visits your website.
- Focus on Usability – Many eCommerce owners make the mistake of focusing on looks and functionality of their website when in all reality the thing that they should be focusing on is how user-friendly their website is. The one thing that causes customers to abandon a website more than any other is the usability. It is frusterating to potential customers if they go to your website and have trouble navigating through your website.
- Call to Action – Use clear call to action buttons to help guide your visitors through your website. Make it easy for your visitors to navigate the website and ultimately you will see your conversion rate start to increase.
- Check Out – The check out process should be easy, secure and quick. Another major mistake that eCommerce website owners make is that they make the check out process long and tedious. They begin asking for all this information that isn’t relevent to purchasing a product and many times causing a customer to leave the website at the checkout page where they were all set to purchase products and or services from your website
- Mobile – In today’s world more and more users are using mobile devices such as tablets and smart phones. You don’t want to lose out on a large group of users that are coming to your website.
Thes 4 principles will help you make your eCommerce website standout even among the stiff competition that there is online in today’s world. There are certain things that you must do to even have a chance to compete in the online world. If you would like to find out more contact HireAWiz today for a free analysis.