Social Media platforms have become intriguing to almost all business owners. Even the ones that don't have an online presence and for good reason. I have mentioned this fact on numerous other blog posts but Facebook alone has over a Billion users so not figuring out how you can convert some of them is crazy. The issue is many small online business owners make an attempt at starting a social media marketing campaign and for the most part they are not successful either because they don't know what they are doing and don't want to learn or they don't have any time. In either instance you will want to seek the assistance of a professional Phoenix web design company. Many small business owners think that social media marketing is advertising and selling but this strategy ends up driving potential customers away. Rather than approaching your social media as how can I sell my services or products try approaching it as how can I use social media platforms to build my websites trust and credibility? Once you build a brand that is viewed as trustworthy and credible you will begin to not only get people going to your website but they will be more likely to convert to a sale than they would of been had they went to your website because you were advertising on your social media page. Let's take a look at some ways you can use your social media marketing campaign to build trust.
- Be a userful resource – You are the expert in your industry and you need to take ownership of that mentality. If you want people to not only go to your social media pages but to your website you need to give them a reason to frequently check each of them. One way to do that is to provide fresh content that is useful for your social media followers. You will find this strategy works much better than any selling strategies that you have tried in the past.
- Build a great brand – Figure out whate it is that you are wanting people to think about your business. You should think about the promises you offer, the quality of the products and or services you offer, the price, etc and then make sure to follow through with everything you are wanting to brand your business as. Use creative ways to show people on social media.
- Understand and keep your followers involved – You must take the time to get to know what it is that your target audience likes about your business and what it is that they dislike. Secondly don't ignore your potential customers. When they post on your page make sure you always respond. This adds personality and let's them know that their is a person behind the page which is hard to see many times when a business is online.
Building trust in your brand is extremely important and social media gives you the opportunity to do just that. At HireAWiz we understand that most small business owners are very busy and don't have a lot of time to stay on top of their website and marketing campaigns. That is what we are here for. We are the experts and will take care of the internet stuff so you can concentrate on what you do best, running your business. Contact us today for a free online marketing analysis and quote.