Think about the best sales person on your staff for a moment.
Do you have a name in mind?Think about what this person knows and what he does for your company. For example, he knows the business and all your products and services like the back of his hand. He knows a whole lot about your customers – their demographics, their problems, their wants and needs. He even knows how to get your prospect’s contact information so that he can follow up with them again and again. Now imagine this person gave up all his free time to devote to your business. Imagine he even gave up sleeping just so he could talk to your customers at any time of the day or night. That’s right, now he’s working for you around the clock to capture leads, build relationships with the prospects, and close sales. So tell me, how much would you have to pay this sales person to work 24 hours a day, seven days a week for you? It’s an eye-popping six-figure sum, no doubt. It wouldn’t come cheap. Now compare that salary figure to the cost of a website. Even a $25,000 website is an absolute bargain when you compare the two. And that’s because a website is your dream employee – it works 24/7 for you to capture leads, build relationships and close sales. Your website truly can be the best sales person on your team – and yet it costs less than your employees. However, this is only true if your website isn’t a glorified brochure. I mean think about it – if you hired a sales person and all they did was hand out brochures to prospects, you’d fire them without a second thought. That’s because you expect them to do more. Same with your website – you expect it do more for your business. So with that in mind, here are eight ways to transform your website into the #1 sales person on your team…
Look ProfessionalA good sales person meets clients when he’s looking his best (e.g., wearing professional attire, well groomed and clean). This makes a great first impression on prospects. Likewise, your website needs to looks polished and professional in order to make a great first impression. That’s why you need to have a top design team like the one at Hire a Wiz to develop your site so your business can put its best foot forward.
Answer QuestionsA good sales person knows everything there is to know about your business, products and services, and he can answer any and all questions. Likewise, your website should do the same thing. To that end, be sure you have the following information on your website:
- Business hours.
- Business address and map/directions.
- Phone number.
- Other contact information (e.g., email address).
- Who can benefit from your products and services.
- What all your products and services do for customers.
- Why people should choose your business over the competitors.
Capture LeadsA good sales person gets the contact information so they can follow up with a prospect. Likewise, your website needs to havea system for capturing leads onto a mailing list. Generally, you do this by offering a really enticing freebie (AKA lead magnet) in exchange for an email address. Then you load a series of emails into an autoresponder to follow up with your prospects automatically.
Offer Calls to ActionA good sales person always asks for the sale – and so should your website. This means your site should include multiple clear calls to action. These calls to action might direct prospects to buy a product, join a mailing list, call your company, or anything else that supports your business goals.
Overcome Sales ObjectionsSales people know that prospects are just looking for reasons to say “no,” which is why good sales people actively work to overcome objections. Your website should do the same thing. For example:
- Provide clear benefits and reasons to purchase the product.
- Justify the price.
- Offer risk reversal (a guarantee).
- Offer social proof, such as testimonials.
Improve the Sales ProcessA good sales person tweaks their sales script over time to perfect the process and close more sales. Likewise, you need to test and track your website’s sales process to be sure you’re converting as many people as possible. For example, you can test:
- Calls to action.
- Order buttons.
- Order forms.