Many times a small online business wants a content management system so that they can update their content on their own and their are many benefits to having a content management system such as not having to pay a Phoenix web design team to make even the basic of edits. You won’t have to wait the 24 – 48 hours for them to complete the text edits you may need to be live right away. That all being said there are things that the small online business owner needs to know or they end up making mistakes that will end up costing their business. One way to help fix the issues listed below is to have one person handle the website edits and put into place a list of guidelines that they are to follow to keep the website looking good and to ensure that you don’t make the mistakes that will cost you business. Let’s take a closer look at some of these mistakes that are commonly made by small business owners.
- Don’t clutter your website with random content –
You need to place content on your website in a logical way that doesn’t clutter your website. You don’t want customers to come to your website and the content is in random places throughout the website making it hard for the website visitor to find what it is that they are looking for. - Use your CMS to keep your website fresh –
Unfortunately even with an easy to use content management system many small online business owners still don’t update their website. One of the biggest and most frequent mistakes we see as a Phoenix web design team is websites being outdated. It is extremely important that you are continuously updating your website. Nobody wants to go to a website where the content they are looking for is outdated and is no longer relevant. This will cause current and potential customers to leave your website and likely not comeback because your website is no longer deemed as trustworthy. - Don’t be a copycat –
This is important for multiple reasons. Unfortunately we see websites try to copy their successful competitors or even copy product descriptions from a merchandiser. This will hurt you both in your search engine optimization campaign as well as could get you in trouble with the company your copying the content from. This is both unethical and not smart so DON”T DO IT.
A content management system is a great tool for small online business owners as it allows a person with no web design experience to update their website on their own. This can be a huge advantage and save you from being nickeled and dimed on small changes. That being said you have to understand your target audience and what people expect to see when they come to your website. Work to avoid the issues above and you should be OK. If you would like more information on how you can give your website a makeover contact HireAWiz today. We are a professional Phoenix web design company that will work with you to make your business more successful so contact us for a free quote.