Many small business owners don't want a blog on their website. The reason they are set against having a blog on their site is due to time constraints. Most small business owners can relate to this as they don't have enough time in a day to keep up with their day to day stuff yet alone keeping up with content for a blog. Because of the lack of time things like blogs and social media marketing are the things that end up getting left neglected. Take it from a Phoenix web design company, blogs are extremely important. Whether you have to look at hiring an intern or someone to keep up with the content we would definitely suggest you do that. You can also look to a professional Phoenix web design company to help you keep up with this task. So what are some of the benefits to a blog for your business website?

  1. Exposure – A business blog can create a lot of exposure you would not normally of had. However your blog content must be useful to other people and industries. If it is useful you will begin seeing your blog post linked to other websites that are referencing your content.
  2. Search Engines – Having a blog will help your search engine optimization campaign. Remember when it comes to search engine optimization content is KING. No better way to create new updated content than a blog.
  3. Business Opportunities – The one thing a blog will do is show the online world that you are an expertise in your industry. Combine that with the increase traffic and there will be people from other business industries that will look to start a business partnership with you.
  4. Educates Your Customers – Since a website and blog never sleep a blog can be educating your customers even while you sleep. Chances are when you are speaking or interacting with your customers you are trying to educate them so why not create a blog that will educate your customers for you?

These are just some great benefits to starting a blog on your business website. As someone who works in the Phoenix web design industry I would say that you are missing out on a lot of benefits if your website doesn't currently have a blog. If you would like a free analysis on what we can do to help you improve your website contact us today. To find out more about our company visit our home page.