So in 2012 I have shared with you the many benefits of Pay Per Click as well as the many benefits of search engine optimization. As part of an elite Phoenix web design company the benefits that we know both can have are enough to take your business to the next level in 2013 but not alone. When you combine your strategies and use search engine optimization hand and hand with your pay per click campaign. Now you may be asking yourself why or how would this work? That is fine that is what I am about to explain to you.
- Visibility ? Don?t fall into the temptation that many businesses fall into and scale back your pay per click campaigns just because you see your website beginning to be ranked on page 1. When you are both ranked and are on page one for pay per click it ups your visibility. For HireAWiz being ranked and having our name for Phoenix web design you would be more likely to click on HireAWiz because we are showing up twice rather than once.
- Keyword Data ? When you run your pay per click campaign along side your search engine optimization campaign you will begin getting double the data than you would if you just ran one or the other. The more data you collect the more successful you can become.
- Use PPC to Determine SEO Keywords ? If your PPC is working then it is likely to work for your organic search engine optimization campaign. Determine what keywords result in the highest conversions then start working on those keywords in your SEO campaign.
- Combat Negative PR ? Sometimes your business gets some bad PR but by using PPC and SEO to control certain keywords you can use damage control. For example during the big oil spill BP controlled the keyword Oil Spill and it would take you to a page showing the clean up efforts.