3 Ways Google Analytics Can Improve Your ROI

A professional Phoenix web design company like HireAWiz can only do so much to help your business succeed. There are things that you will need to do and one of those things if you want to be successful running an online business is tracking your traffic. Without in sight you will struggle to succeed because you won't know what is working and what is not working. Every online businesses main goal is to make money and having a high return on investment is what is going to limit your spending and make you the most money. If you use things such as Google Analytics or other analytic programs to allow you to track the success of your website you will be a step ahead of the game. Let's take a look at some of the ways you can use Google Analytics to track your website's return on investment so that you can make sure you invest in your business in a way that will make you the most money. 

  1. Enable Goal Tracking ? Google Analytics has something called goal tracking. You will be able to set the goals that work best for your online business and then can go to the dashboard and track the goals that you have for your website. 
  2. Setup advanced Traffic Segments ? You can use these advanced filters to break down which traffic source is sending your website customers and how those customers respond to your different online marketing campaign. You can then use this knowledge to determine where your marketing dollars can be best used. 
  3. Track return on investment performance over time ? Many people make the mistake of tracking their traffic over short periods of time. This can cause issues with the data you collect and it may not be accurate. If you track it over time and give each ad some time to balance out you will better be able to determine what marketing campaign will give you the best return on investment. 

HireAWiz is a professional Phoenix web design company that understands that the best way to grow our business is by helping out clients become successful and analytics is absolutely crucial to online business owners success. If you don't use analytics then you could unknowingly be throwing money down the drain. If you would like to discuss how we can set you up with analytics for your online business and work with you on how you can take your business to the next level. Contact us today for a free quote and evaluation.